With the smell of paint still fresh in the air Apartment 720 became the latest nightlife destination to add itself to Milwaukee’s lineup. Deep black walls with paisley white accents provide the backdrop for the high contrast club. One part night club, one part underground cellar, the multipurpose venue seems to be positioned to invite a wide variety of nightlife entertainment. If the acts lined up to christen the venue are any indication I’m sure that is exactly what is ahead.

DJ Delicious opened the night followed by guests of honor Dave Navarro and DJ Scribble. Exciting, high energy sets provided an intense focal point for the evening.

Staff wore traditional black outfits along with face paint. It wasnt clear (to me) what the costumes and makeup were supposed to represent but it certainly added to the special event feeling of the night.

Its difficult to tell from the pictures but one thing that really struck me besides the wall design was the excellent lighting. Very design oriented and creative - it added a great deal to the ambiance for me. It’s an element I think is overlooked at many venues.

Short (but strong) drinks were around $7.00 for top shelf mixers.

Be sure to check out this latest Milwaukee hot spot.

Apartment 720 is located at 720 N. Milwaukee Street between Wisconsin Avenue and Mason Street.